Gaucho
Working alongside Yates Studio, I helped deliver a major refresh of Gaucho’s brand identity.
I developed and expanded the visual system, refining the colour palette and creating new applications, assets and guidelines. The work helped establish a more distinctive and consistent identity across the brand.
Working alongside Yates Studio, I helped deliver a major refresh of Gaucho’s brand identity.
I developed and expanded the visual system, refining the colour palette and creating new applications, assets and guidelines. The work helped establish a more distinctive and consistent identity across the brand.
Deliverables:
Brand Development
Brand Application
Year
/
2026
Gaucho Festive Menu
I was tasked with designing a folding menu for Gaucho’s Festive À La Carte offering. After developing four creative routes, the winter scene was selected for its festive feel. I developed the final artwork, illustrating a snowy mountain landscape using a vintage travel poster aesthetic and Gaucho’s signature navy, gold and cream palette.
PROJECT TYPE
Menu Design
CREATIVE CONTRIBUTION
Illustration
BRANDS
Gaucho
Gaucho Festive Menu
I was tasked with designing a folding menu for Gaucho’s Festive À La Carte offering. After developing four creative routes, the winter scene was selected for its festive feel. I developed the final artwork, illustrating a snowy mountain landscape using a vintage travel poster aesthetic and Gaucho’s signature navy, gold and cream palette.
PROJECT TYPE
Menu Design
CREATIVE CONTRIBUTION
Illustration
BRANDS
Gaucho
