feelgüd

Feelgüd is a wellness brand built around a fresh, natural and human approach.


I created a flexible visual identity combining energetic photography, bold contemporary typography and hand drawn icons to give the brand a sense of movement and personality. The identity was developed across brand guidelines, a wider asset toolkit and the website design.

Feelgüd is a wellness brand built around a fresh, natural and human approach.


I created a flexible visual identity combining energetic photography, bold contemporary typography and hand drawn icons to give the brand a sense of movement and personality. The identity was developed across brand guidelines, a wider asset toolkit and the website design.

Deliverables:

Brand Development

Brand Strategy

Brand Application

Creative Direction

Copywriting

Logo Design

Year

/

2025

Feelgüd is a wellness brand built around a fresh, natural and human approach.


I created a flexible visual identity combining energetic photography, bold contemporary typography and hand drawn icons to give the brand a sense of movement and personality. The identity was developed across brand guidelines, a wider asset toolkit and the website design.

Feelgüd is a wellness brand built around a fresh, natural and human approach.


I created a flexible visual identity combining energetic photography, bold contemporary typography and hand drawn icons to give the brand a sense of movement and personality. The identity was developed across brand guidelines, a wider asset toolkit and the website design.

feelgüd