The Hotwheels Dream
I never would have thought that at the age of 7, scribbling a logo on a scrap of cardboard for the entrance of my Hotwheels race track would be the spark of a design career. At the time I had ambitions of driving the cars myself, I’m still working on the logistics.
I remember my imagination as a kid was quite something, thinking up some whacky solutions to solve everyday issues. But as I matured I was often told to come back to earth. That there isn’t always a solution.
For me a design problem allows me to turn off gravity for a while, letting me leave earth again to see things from a different angle.
Each problem becomes another everyday issue requiring a new whacky solution.