A live brief branding project constructed for a property located in Covent Garden, London. The task was to develop a logo marque, brochure and web draft to advertise the buildings refurbishment to a new and creative tenant.
The structural shapes take a form from a variety of unique and gothic characteristics from the architecture of the building.
The logo marque shape is based on the large stained glass feature at the top of the building. It is used is used as a master graphic alongside the other shapes to form an identity for the brand.